Organic / natural content is one of the most important factors of success for your website.
Adding genuine and relevant content, written specifically about your product or service is essential for the success your website and business. Not only does it inform potential clients by providing them exactly what they are really looking for….your product or service! It is also exactly what search engines are looking for in order to place you high in their rankings! This process is also referred to as organic ranking growth. Everyone wants free information and online advice, by providing this on your site in an effective way you are able to declare that you are an authority on the subject. Writing articles on your webpage about topics related to your product or service is a great way both inform clients and provide search engines with the information about your business. Once your ideas are published you can work on gaining authority by having people comment, link or share your content, that’s where the authority part starts to kick in.
To the search engines you look like a million other websites offering the same product and service. By writing effective content you can start to stand out in the crowd. Writing articles targeted to the challenges of real clients will help with this also adding to a frequently asked questions section will help as well ( to name a few examples).
Most of the time spent working on your site will NOT be related to the layout and graphics, although they are important, search engines like Google and Bing are really only looking at your content to see that this site is an authority just like you as a business owner are in the real world. Your content is the first step to making that a reality. Making an effort to add and update content on a regular basis should be a top priority.